Tracking, Attribution, and Transparency in a CPA Platform

Mon, 02 Feb 2026 10:56:24 +0000

Over the last few years, most performance advertisers have noticed something subtle but disruptive. Campaigns that once scaled predictably now fluctuate without obvious reasons. Conversions appear delayed, attribution windows feel inconsistent, and platform reports don’t always line up with analytics dashboards. In CPA-driven buying, this lack of clarity is no longer a minor inconvenience—it directly impacts profitability.