These Sports Betting Ads Are Beating Google & Meta in 2026

Fri, 23 Jan 2026 08:02:15 +0000

I've been watching advertisers shift budgets away from the usual suspects lately, and it's not subtle anymore. Somewhere between rising CPCs on Google and Meta's ever-changing compliance hurdles, a whole segment of smart sports betting advertisers found breathing room elsewhere. Not because they wanted to leave, but because the math stopped working.