iGaming Traffic Source Breakdown: Push, Native, Display & More

Sat, 17 Jan 2026 07:55:37 +0000

Last quarter, I reviewed campaign data from over forty advertisers running gaming offers across different geos. One pattern stood out immediately: most weren't failing because of bad creatives or weak offers. They were bleeding budget on the wrong traffic sources. A sportsbook advertiser in tier-two Europe was spending heavily on display banners while their actual conversions came almost entirely from native placements. Another casino brand kept pouring money into pop traffic that brought clicks but zero deposits.