Sports Advertisement Funnel Optimization: From Impression to Deposit

Wed, 21 Jan 2026 10:17:40 +0000

Last month, a betting platform pushed $40,000 into a live-match campaign. Impressions were solid. Click-through rates looked decent on paper. But deposits? Barely a trickle. The advertiser couldn't figure out where the disconnect happened—was it the creative, the landing page, or something deeper in the funnel?